Jason Craig’s art can be seen throughout the CSRA, from restaurant logos to major event posters. He has also starred in Atlanta Braves commercials. On Tues., Oct. 4., he gave advice to students under a tent on the lawn of the Maxwell Alumni House – Summerville Campus.
Craig’s presentation was the feature of the kickoff event for BIZART, a networking opportunity for art and design students to meet and collaborate with marketing students from the Hull College of Business.
Craig’s talk, “Making it in the Real World,” centered around practical advice to the students who could one day be self-employed designers and marketers.
Craig, who lives in North Augusta, was the former creative director for the Metro Spirit and graphic designer of the Westobou and Papa Joe’s Banjo-B-Que Music festivals.
“All I ever wanted to do was draw for a living, and I do,” he said. “I started out wanting to be a fine artist, but that wasn’t hiring, so graphic artist was.”
Relationships are as important as talent, he said, explaining how several of his recent jobs involve people that he knows in the industry. “I have great relationships that keep me a steady flow of work to do.”
Craig mentors other artists and has frequent Zoom calls in order to make them better.
“Part of the vision, as this organization grows, is to have professionals and students gather so that they can network. Professionals can be mentors,” said Marsha Loda, Ph.D, associate professor of marketing for the Hull College.
“One of the things we learned in recent times is that students, when they get out into the job market, really don’t have a network,” Scott Thorpe, Ph.D., Chair of the Department of Art for Pamplin College of Arts, Humanities, and Social Sciences. “This is the time to build that network.”
Organizers said there will be future BIZART events.