Augusta-based national marketing agency Ocozzio garnered the attention of Hull College of Business students in Allgood Hall on Feb. 9.
Ocozzio was the first company in the spring semester’s Business Showcase Series, represented by a trio of professional women.
Shea Mize, director of account management, said the firm prides itself on promoting from within, including herself over the past five years. The company is growing and staffed with 60 employees who work in copywriting, design, account management, web design, information technology, video production, social media management, public relations, and event planners.
Mize said Ocozzio has few local clients, most are national business-to-business firms in the healthcare industry. “We market ourselves as a full-time marketing solution. What that means is when you sign on with us as a client, you get an entire professional marketing team, like a department within your existing company,” she explained.
Kristen Bowie, a digital marketing strategist who graduated from the Hull College of Business in 2016, described her role as a “one-person show,” but in an area of the company that’s starting to see growth.
After the presentation, the representatives fielded questions from students ranging from internship availability to how they measure the success of a marketing campaign. The Ocozzio team also networked with students following the showcase portion of the event.
The College has been hosting Business Showcase events, featuring local businesses with on-campus presentations, since spring 2018. They became virtual presentations in the pandemic and returned as in-person events at the beginning of this academic year.
Rick Franza, Ph.D., dean of the Hull College, said the College brings in companies like Ocozzio so students will have exposure to the local firms that could result in internships for them and eventually full-time positions. “In addition to the courses for a great business education, the next step is that all students are required to have an internship. That requirement is to get your career off to a running start.”
Franza said he’s visited Ocozzio offices and described the atmosphere as “exciting and enthusiastic, a high energy place to be.”