Last year, Millennials (roughly ages 19-34) overtook Baby Boomers as the largest living generation and becoming the hottest target market for many products, including tourism. Last summer, Professor Marsha Loda and 13 hospitality and marketing...
Last year, Millennials (roughly ages 19-34) overtook Baby Boomers as the largest living generation and becoming the hottest target market for many products, including tourism. Last summer, Professor Marsha Loda and 13 hospitality and marketing...